Writing Brand Copywriting, Message Strategy


Flat-pack furniture without the flack

OVVO connectors are the secret weapon of modular furniture manufacturers. These clever little widgets make assembling flat-pack furniture a breeze, without the need for tools, glue, or screws.

Working with Alan Jackson Design, I researched key trends that would then inform a clear message strategy for social and digital. Voice and message were created to match the brand's easy simplicity and clever design.