Writing Brand Copywriting

Downstream Craft Beer

Can the technology behind Bitcoin build a better beer experience?

Ireland Craft Beers says it can. Downstream beer is the world’s first brew placed on the blockchain platform. Using blockchain technology, it provides granular transparency into how the beer is made. Drinkers scan a QR code on the bottle and can see every unique bottle that comes off the line, including its ingredients and brewing methods. Gillian wrote copy for the bottle, website and customer journey.