Writing Brand Strategy, Voice Guidelines, Content & Copywriting

Corcoran Group

Brand Strategy for a Logistics Giant

Working with Dublin brand specialists, Principle, Gillian designed and facilitated a strategy session with the senior leadership team. An organisation that has a broad and global remit, these outputs formed the strategic foundations for a newly aligned brand, a tagline that represented the company's rallying purpose and content for a newly coherent website.

The culture at Corcoran is dynamic and fast-paced. The session allowed the company to see where their different divisions were aligned and how they might codify their standards and behaviours into a clear set of values.

Having identified their unique purpose, vision and values, Gillian also developed a distinct tone, giving direction and voice to their brand and communications.