Writing Brand Copywriting


The coolest, unstarriest fashion brand around

Founded in 1860, Sunspel introduced the boxer short to Britain, and pioneered the development of the humble t-shirt. Their clothes are worn by rock stars and actors as well as a number of James Bonds – including the eye watering pair that Sean Connery wore in Thunderball. They were also the underwear of choice in the iconic Levi’s Launderette ad that elevated the boxer short to mainstream popularity. Working alongside Fold7, Gillian produced lots of shiny new online content focusing on the brand’s passion for craft, supreme quality and amazing fabrics.

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