My mission? To bring great ideas to life, invest them with meaning and attitude, and help others do the same. Ideas that can change the world – they all need skilful storytelling if they’re going to make a difference.

Brand Strategy, Tone & Voice, Brand Copywriting, Message Strategy

GEMX

Gems of the North West

Brand Strategy, Content & Copywriting

OutForm

Supercharging Performance

Brand Copywriting, Message Strategy

OVVO

Flat-pack furniture without the flack

Poetry, Books

A Common Place

A Collaboration with Gail Brodholt

Brand Strategy, Voice Guidelines, Content & Copywriting

Corcoran Group

Brand strategy for a logistics giant

Tone & Voice, Brand Copywriting, Message Strategy

Queen’s University Belfast

Making innovation easier.

Content & Copywriting, Message Strategy

Cousin Brand Practice

Finally, I made the A-Team.

KiwiOz Agency

The family you choose.

Film & Script

BBC Bitesize GCSE Religous Studies

Anything but boring.

Books

Established | Lessons From The World’s Oldest Companies

Tales of boom and bust.

Brand Copywriting

Heli-Aviation Zermatt

Got to be the best job in the world.

Brand Copywriting

Downstream Craft Beer

Blockchain beer. Yep, you heard me.

Content & Copywriting

Woodie’s

Merry Christmas from Woodie’s.

Workshop, Brand Copywriting, Message Strategy

Profilo Smart

Healthcare is changing. For good.

Brand Copywriting, Message Strategy

Custom House

Powerful, independent difference.

Brand Copywriting

Sunspel

The coolest, unstarriest fashion brand around.

Brand Copywriting

Ramsgate Winery

But first… wine.

Message Strategy

Risk and Resilience

The future depends on what we do now.

Message Strategy

QPol

What do academics really think?

Message Strategy

Ewings Seafood

Keep it simple. Be real.

Message Strategy

American Holidays

A big brand for a big country.

Message Strategy

Sureskills

The power of three.

Content & Copywriting

BBC Animated History of The Troubles

Telling the story of the troubles in 3 minutes.